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Team Epic

 
 
  • Daytona 500
    Daytona 500
  • LifeProof (Unleash the Remarkable)
    LifeProof (Unleash the Remarkable)
LifeProof (Unleash the Remarkable)

    Challenge or Insight:

    When LifeProof recently launched its new brand “Unleash the Remarkable” brand positioning, Team Epic was excited about the new direction and felt there was a huge opportunity to amplify the brand in a bigger way through a strategic approach to sponsorship. By aligning LifeProof with specific properties and athletes that fit this aspirational messaging, Team Epic identified creative ways to help enhance LifeProof’s efforts in becoming the premier phone case brand in the active lifestyle segment.

    Idea:

    In an effort to build authentic, memorable engagements with athletes and fans who are “unleashing their remarkable”, Team Epic worked with LifeProof to secure sponsorships with CrossFit, IronMan, XTERRA and the U.S. Open of Surfing.  We didn’t stop there, and looked to extend our on-site presence at these events through athletes that live and breathe the LifeProof brand.  Margaux Alvarez and Andy Potts, both bold, unapologetic, spirited and adventurous, added another dimension by sharing their remarkable achievements through the “Inner Voice” and “Man and the Machine” content series.

    Impact:

    Through new sponsorships, brand recognition increased 10% from 2014 and nearly 25% of attendees at the 2015 CrossFit Games protected their phone with a LifeProof case. By aligning the brand with aspirational properties and athletes, LifeProof is encouraging consumers to unleash their remarkable in every aspect of their life while positioning itself to be the top brand within its target demographic.
     
    • IBM Tony Awards Watch Party
      IBM Tony Awards Watch Party
    IBM Tony Awards Watch Party

      Challenge or Insight:

      Utilizing proprietary social listening techniques, Team Epic identified two key insights about theatre aficionados: 1) there is a strong desire to share their Tony Awards viewing experience with others, and 2) to do so within either a physical and digital community where they could all come together under one umbrella. From these insights, #WatchPartyIBM was born. Team Epic acted as the driving force behind IBM, The Broadway League, and other partners to create the first ever official Tony Awards watch party.

      Idea:

      The event consisted of a VIP experience for 29 key social influencers (and their guests), hand selected from the online intersection of theatre and technology. We fulfilled their desire to come together to enjoy the show, and hosted the event from a gorgeous NYC penthouse with incredible views overlooking New York City. We further supported their digital influence by inviting them to share their experience with their vast social communities utilizing the event hashtag. As part of the evening’s offering, Team Epic delivered unique activations to enhance the experience and encourage social content sharing including: a 360 ̊ “selfie” video utilizing the OrcaVue system, a digital caricature artist bringing guests to life within their favorite Playbill, a photo opportunity with an actual Tony Award, interactive Tony themed games and contests awarding signed Broadway memorabilia. Also included was premium, tech inspired food and delicious signature drinks. Following the live broadcast, as the punctuation to the VIP experience, guests were transported to the Tony Awards Gala at the Plaza Hotel to rub shoulders with the stars.

      Impact:

      The results surpassed expectations; the event generated 850 total conversations from over 500 unique users equating to nearly 27 million potential impressions. Seven influencers were also interviewed for IBM’s Game Changers video content series which will allow for the conversation to continue online, expanding the life of the event beyond the four hour broadcast window.
      • Sponsorship & lifestyle marketing partner<br />to iconic brands activating the biggest<br />sports & entertainment properties.
        Sponsorship & lifestyle marketing partner
        to iconic brands activating the biggest
        sports & entertainment properties.
      Sponsorship & lifestyle marketing partner
      to iconic brands activating the biggest
      sports & entertainment properties.
       
      • Wells Fargo Championship Social Hub
        Wells Fargo Championship Social Hub
      Wells Fargo Championship Social Hub

      Challenge or Insight:

      Wells Fargo, a Team Epic client since 2013, wanted to extend their title sponsorship of the Wells Fargo Championship beyond Charlotte and Quail Hollow Golf Club.  With the client, we set a goal to become the most “socially active tournament on the PGA TOUR”, and drive conversation and engagement using the #WellsFargoChamp hashtag.  By putting the power of amplification in the hands of the fans, while providing them with high quality content built to be shared, we could achieve this goal.

      Idea:

      Team Epic worked collaboratively with the PGA TOUR to construct the first-ever state of the art social media center in the Green Mile Village at Quail Hollow, giving fans the opportunity to follow along with the action and interact with the Wells Fargo Championship.   The social media center featured a vibrant 8-screen visualization of all the social media activity surrounding the tournament, a self-serve photo station with instant sharing capabilities, a public Wi-Fi network, eight (8) iPad stations for fan use, live PGA TOUR player interviews, and even a lounge to take a break between holes and watch the tournament from a comfortable seat. The social media center was truly a featured location on the course, and an immersive experience.

      Impact:

      The strategic approach integrated experiential, real-time content, and social engagement, and drove incredible success in bringing the fan experience to life across the social landscape. Wells Fargo’s reach extended well beyond the 5,000 people that visited the social media center throughout the tournament.  The #WellsFargoChamp hashtag was abuzz all week, and generated over 300 million social impressions; far beyond anything generated in the past.  
      • TOYOTA in NASCAR
        TOYOTA in NASCAR
      TOYOTA in NASCAR

        Challenge or Insight:

        In 2007, with limited marketing and activation options due to competitor exclusivity and facing a fan base fiercely loyal to domestic manufacturers, Toyota tapped Team Epic to help navigate its entry into NASCAR’s top series. From that point on Team Epic has worked side by side with Toyota, creating a strategic and sustainable marketing platform focused on creating innovative consumer programs and partnerships that amplify the brand via relevant and memorable engagement.

        Ideas:

        Over the past 10 years, this strategy has led Toyota and Team Epic to a number of groundbreaking and “industry-first” accomplishments within the sport, including:
        • The first manufacturer to pace an entire NASCAR Sprint Cup race with both a hybrid (Camry) AND a zero emissions vehicle (Mirai)
        • Progressive track partnerships providing Toyota unparalleled access to fans across the US
        • Toyota Owners Hospitality – debuting in 2008, a complimentary hospitality experience just for owners that has hosted over 75,000 owners to date
        • The NASCAR Sprint Cup Series Toyota Owners 400 – created in 2013, the first major event entitlement of its kind, solely focused on celebrating owners
        Looking to 2016, as one of four Founding Partners, Toyota will open its multi-level 400,000SF fan injector at the completely redesigned Daytona International Speedway, taking NASCAR fan engagement to new heights.

        Impact:

        Toyota is no longer an outsider in what still is a very domestic sport – they lead from the front. Fan consideration for Toyota is now commensurate to domestic manufacturers and the motorsports program permeates into every facet of Toyota’s US operations.