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2016 Cynopsis Sports Leaderboard Winner: #FedExDeliversMadden

#FedExDeliversMadden named 2016 Cynopsis Sports Leaderboard Winner

Excerpt from | December 6, 2016

FedEx teamed up with EA SPORTS for an activation around Madden NFL 17 that featured FedEx delivering Madden NFL 17 games and other Madden Ultimate Team Rewards items to thousands of unsuspecting players. In the end, #FedExDeliversMadden generated 3,750 organic conversations in the first 72 hours for a combined 12 million impressions. In fact, Madden NFL 17 hosted a 17-hour live stream on Twitch on August 17th, 2016, announcing that #FedExDeliversMadden was back for another year. The stream alone had 1.38MM views, 15K concurrent viewers, and 573,664 total engagements.

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