Team Epic helped AT&T bring College Football Everywhere to avid fans this year in Phoenix at the CFP National Championship. Thanks to Event Marketer for dropping in on the activity.
Excerpt from Event Marketer | February/March 2016 Issue
As title sponsor of the College Football Playoff National Championship in Phoenix, AT&T in January flooded playoff weekend with events that focused on connectivity and leveraged social media influencers. Inside Playoff Fan Central at the Phoenix Convention Center, engagements included a phone-based digital field goal game; autograph sessions with college football legends; a connected car experience with Buick and GM; a create your own stop-motion Vine experience with Viner Hunter Harrison and a digital poster-making station.
The It Can Wait simulator, aimed at younger fans, was one of the brand’s most popular engagements. Wearing Oculus Rift virtual reality goggles, participants attempted to “drive” and text, and ultimately witnessed a virtual automatable accident.
Working with ESPN, AT&T also sponsored a three-day concert in downtown Phoenix, the AT&T Playoff Playlist Live. The free festival featured performances by acts like John Mellencamp and Walk the Moon, and streamed live each evening.
“College football is a very diverse market so I think we’re trying to connect with everybody, but we do certain things to connect with different demos,” says Mario Artesiano, senior advertising manager at AT&T. “Because football is so vast—you’re a fan at age eight and you’re a fan at age 60—everybody was out there. That’s part of the reason we get behind college sports in general. It beings such a large and different demographic for us” (Agency: Team Epic, Norwalk, CT)