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Don’t Worry, Be Happy: Liberty Mutual Debuting New NASCAR Deal To Promote Spotters

Excerpt from Sports Business Daily | August 26, 2016

Liberty Mutual this weekend is debuting a unique content sponsorship in NASCAR entitled “Spotter Coverage” based around the notion of spotters helping their drivers worry less. At select ISC and SMI races remaining on the ’16 schedule, the Massachusetts-based insurer will sponsor spotter stands. The deal starts at Michigan Int’l Speedway, site of Camping World Truck and Sprint Cup action this weekend, and also has an accompanying media buy on NBC Sports.

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