top menu

How AT&T Brought Final Four Fans Inside the Game

Team Epic teamed up with AT&T for the Final Four to deliver a unique and immersive fan experience to college basketball fans.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.” Read the full story here:  http://bit.ly/1qwLCkM