Excerpt from Event Marketer | October 12, 2016
AT&T: Access Points
For its fifth annual sponsorship of CMA Fest, AT&T focused on the idea of “access” as a means for showing fans how the brand’s network and products provide access both on the ground at the festival and in their everyday lives. AT&T’s presence started with the Skyview Stage, which hosted more than 25 performances this year and generated exclusive content to drive amplification and loyalty among the brand’s social following.
In the Fan Fair X expo center, AT&T and sister brand DirecTV created a Mobilizing Your World activation manned with brand ambassadors and product specialists that offered daily athlete and artist appearances, charging stations, a GIF booth, a Chevrolet Connected Car and live DirecTV entertainment service highlights, including information on NFL Sunday Ticket.
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