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2016 Cynopsis Sports Leaderboard Winner: #FedExDeliversMadden

#FedExDeliversMadden named 2016 Cynopsis Sports Leaderboard Winner Excerpt from Cynopsis.com | December 6, 2016 FedEx teamed up with EA SPORTS for an activation around Madden NFL 17 that featured FedEx delivering Madden NFL 17 games and other Madden Ultimate Team Rewards items to thousands of unsuspecting players. In the end, #FedExDeliversMadden generated 3,750 organic conversations […]

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Team Epic named a 2017 PROMO Top Shop

Team Epic has been named to the 2017 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies selected by the editors of Chief Marketer. Excerpt from Chief Marketer | November 8, 2016 This Top Shop has made significant investments in its digital offerings by hiring Keith Stoeckeler as vice president, digital, and […]

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How Big Brands are Building Loyalty at Country Music Events

Excerpt from Event Marketer | October 12, 2016 AT&T: Access Points For its fifth annual sponsorship of CMA Fest, AT&T focused on the idea of “access” as a means for showing fans how the brand’s network and products provide access both on the ground at the festival and in their everyday lives. AT&T’s presence started with […]

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Weeklong Engagements Fuel AT&T’s MLS All-Star Game Sponsorship

Excerpt from Event Marketer | October 10, 2016 Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T […]

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Don’t Worry, Be Happy: Liberty Mutual Debuting New NASCAR Deal To Promote Spotters

Excerpt from Sports Business Daily | August 26, 2016 Liberty Mutual this weekend is debuting a unique content sponsorship in NASCAR entitled “Spotter Coverage” based around the notion of spotters helping their drivers worry less. At select ISC and SMI races remaining on the ’16 schedule, the Massachusetts-based insurer will sponsor spotter stands. The deal starts at […]

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IBM Live-Wires its Tony Awards Sponsorship Watch Party

Excerpt from Event Marketer | July 26, 2016 IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social […]

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Seven Reasons Why Golf Fans Love Wells Fargo’s Social Media Hub

Excerpt from Event Marketer | June 17, 2016 The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. […]

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Sound And Color: Sunoco Launches Latest Efforts In Essence Of Racing Campaign

Updated: June 9, 2016

In May, Sunoco formally debuted its ’16 Essence of Racing marketing campaign, which plays off of how the sense of sound plays a part in the motorsports experience. The Essence of Racing platform, which debuted last year when Sunoco focused on the sense of smell and made waves with its racetrack-scented cologne, again sees Sunoco activate against […]

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How AT&T Brought Final Four Fans Inside the Game

Team Epic teamed up with AT&T for the Final Four to deliver a unique and immersive fan experience to college basketball fans. “Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique […]

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AT&T’s College Football Everywhere at CFP National Championship

Team Epic helped AT&T bring College Football Everywhere to avid fans this year in Phoenix at the CFP National Championship.  Thanks to Event Marketer for dropping in on the activity.   Excerpt from Event Marketer | February/March 2016 Issue   AT&T As title sponsor of the College Football Playoff National Championship in Phoenix, AT&T in […]

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