Hospitality & Event Management
HOSPITALITY AT SPORTING AND ENTERTAINMENT EVENTS
- Corporate hospitality
- Hospitality experiences designed around existing events and sponsorships
- Client entertainment and engagement
- Proprietary Property creation
- Creation and execution of branded environments
- Independent events designed to meet business objectives
- C-level executive and VIP programs
- Personalized audience-driven event programming
- B-to-B event execution
- Company outings and functions
MEETING PLANNING AND INCENTIVES
- Executive leadership meetings, conferences and retreats
- Seminars, business sessions, trade shows and product launches
- Regional, national, and global sales conferences
- Global and domestic sales and employee incentive trips
- Retail incentives and sweepstakes fulfillment
EVENT OPERATIONS MANAGEMENT
- Venue and property logistics
- Guest experience facilitation
- Temporary staff management
IBM Tony Awards Watch Party
Challenge or Insight:Utilizing proprietary social listening techniques, Team Epic identified two key insights about theatre aficionados: 1) there is a strong desire to share their Tony Awards viewing experience with others, and 2) to do so within either a physical and digital community where they could all come together under one umbrella. From these insights, #WatchPartyIBM was born. Team Epic acted as the driving force behind IBM, The Broadway League, and other partners to create the first ever official Tony Awards watch party.
Idea:The event consisted of a VIP experience for 29 key social influencers (and their guests), hand selected from the online intersection of theatre and technology. We fulfilled their desire to come together to enjoy the show, and hosted the event from a gorgeous NYC penthouse with incredible views overlooking New York City. We further supported their digital influence by inviting them to share their experience with their vast social communities utilizing the event hashtag. As part of the evening’s offering, Team Epic delivered unique activations to enhance the experience and encourage social content sharing including: a 360 ̊ “selfie” video utilizing the OrcaVue system, a digital caricature artist bringing guests to life within their favorite Playbill, a photo opportunity with an actual Tony Award, interactive Tony themed games and contests awarding signed Broadway memorabilia. Also included was premium, tech inspired food and delicious signature drinks. Following the live broadcast, as the punctuation to the VIP experience, guests were transported to the Tony Awards Gala at the Plaza Hotel to rub shoulders with the stars.
Impact:The results surpassed expectations; the event generated 850 total conversations from over 500 unique users equating to nearly 27 million potential impressions. Seven influencers were also interviewed for IBM’s Game Changers video content series which will allow for the conversation to continue online, expanding the life of the event beyond the four hour broadcast window.
Charles Schwab Golf Hospitality
Challenge or Insight:In 2014, Charles Schwab wanted to integrate its newly launched branding into its traveling hospitality experience on the PGA TOUR where they entertain their top customers and prospects. Team Epic welcomed the challenge, understanding the importance of delivering to the lifestyle preferences of Schwab’s target audience and in leveraging our institutional knowledge of the PGA TOUR, its tournaments and fans. We understood that the Schwab customer would be highly receptive to business messaging when organically delivered through a creative, interactive experience.
Idea:Team Epic’s plan was to establish an objective design language criteria based on research and Schwab’s own business platform that would ground all our various finishes, colors, forms/shapes, textures and lighting.
Results:Schwab’s invited guests are immersed in a captivating, colorfully branded environment that delivers golf passion, key investment messaging, interactive digital elements, and personalized hospitality and comfort. Our well-trained hospitality team adds the finishing touch to the first class guest experience, while collecting measureable results, several of which contribute to fine-tuning future Schwab hosting environments. Unveiled at April 2015’s WGC Cadillac Match Play Championship, the Schwab venue quickly became the “must see” hospitality space at PGA TOUR events, where more than 3,000 customers have been entertained since its introduction. Survey results and live feedback from Schwab hosts confirm the value it brings to building deeper customer relationships and incremental business (results proprietary). Team Epic takes pride in having brought an already successful Schwab hospitality program to new heights with compelling brand integration, cutting edge hospitality and meaningful digital engagements.
FedEx Solutions Huddle
Challenge or Insight:FedEx needed dynamic new opportunities to impact key shipping decision makers in priority markets. Tradeshows play an important role as does VIP hosting, but in today’s crowded environment a more dynamic customer “experience” that took things to an entirely new level was needed. Something no shipping decision maker would want to miss (especially the elusive SMB target), would make an indelible brand/product impression, and bolster customer/host relationships (leading to increased revenues) for years to come.
Idea:In key priority markets, TeamEpic/FedEx literally took over NFL stadiums on non-game days and transformed them into FedEx business building and promotional environments exclusively for FedEx customers (approximately 400 per event). In what became the Super Bowl of local market B2B activation and “edutainment”, shipping decision makers experienced behind the scenes stadium tours, walks on the field, visits to locker-rooms, media centers and owners’ box, and even meeting top players. While football provided the sizzle, every aspect of the event was designed to promote FedEx and educate customers on products/services. FedEx branding and messaging dominated the event via videoboards, jumbotrons, closed circuit TV, signage, etc., and FedEx/NFL themed booths were strategically placed throughout the stadium. And interactive promotions incentivized customers to learn more about the brand, visit booths, and interact with sales hosts. When all was said and done, FedEx customers experienced football and FedEx in a manner never before imagined.
Impact:Over 35,000 guests have been hosted in 29 markets – the majority of which met pre defined criteria (e.g. growth potential, retention OR conversion)The FedEx NFL Solutions Huddles represent the most dynamic local market Business-to-Business hosting/“edutainment” program in the marketplace. Since 2003…
- Significant incremental business was secured (results are confidential)
- Post-event customer surveys (summarized) are extremely favorable
- 95% described the event as “Excellent”
- 85% learned more about how FedEx can help their business
- 95% said the information provided was useful to their businesses