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Weeklong Engagements Fuel AT&T’s MLS All-Star Game Sponsorship

Excerpt from Event Marketer | October 10, 2016

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold and authentic, prompting the brand to create a weeklong build up to the main event.

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